How to set up & run a fashion label
Title:
How to set up & run a fashion label
Author:
Meadows, Toby, author.
ISBN:
9781786274212
9781786274847
Personal Author:
Edition:
3rd edition, revised edition.
Physical Description:
224 pages : illustrations (chiefly color) ; 25 cm
General Note:
"3rd edition updated and expanded"--Cover.
Previous edition: 2012.
Contents:
Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Meet the team -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance.
Abstract:
To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
Added Author: