Machine generated contents note: Introduction To Legal Storytelling -- Why Stories Engage Readers -- Legal Storytelling Defined -- Processing, Packaging, and Revising: A Three-Step Approach to Legal Storytelling -- Transitioning From Objective Writing To Legal Storytelling -- Objective Writing vs. Legal Storytelling -- Unique Point of View -- Carefully Crafted Arguments -- Unifying Theory and Theme -- Reader-Friendly Formatting Features -- Cognitive Corner: Reflections on the Differences Between Objective and Persuasive Writing -- Modifying Commonly Used Mnemonic Devices for Legal Storytelling -- Mnemonic Devices in Legal Storytelling -- Objective vs. Persuasive CREAC: An Example -- Distinction #1: Headings -- Distinction #2: Soft-Sell Persuasive Techniques -- Distinction #3: Assertions and Preemptive Selection Strategies -- Distinction #4: Policy-Based Reasoning -- Distinction #5: The Final Conclusion -- Brainstorming Legal Arguments: Assembling The Story's Building Blocks -- The Role of Argument in Legal Storytelling -- Arguments and Core Societal Values -- Logos Arguments -- Pathos and Ethos Arguments -- The Two Basic Components of a Legal Argument -- Brainstorming Arguments -- Develop Empathy -- Identify Core Societal Values -- Miscellaneous Brainstorming Tips -- Streamlining Arguments -- Geopolitical Influences -- The Client's Facts -- Developing A Theory And Theme: Creating The Story's Framework -- Theory and Theme Defined -- Theory -- Theme -- Transforming the Client's Dilemma into a Story: Developing a Theory and Theme -- Unify Arguments with a Case Theory -- Capture the Theory's Essence in a Theme -- Quotes -- Six-Word Stories -- Focus Groups -- Intermission #1: Moving from Processing to Packaging -- Creating Ethos Through Document Design: Clearing A Path For The Judge -- Ethos-Generating Navigational Tools -- Tables of Contents -- Headings -- Basic Heading Types -- Impact Headings -- Impact Heading Drafting Tips -- Hyperlinks -- Ethos-Generating Design Principles -- Font -- Whitespace -- Charts, Graphs, and Pictures -- Showcasing The Theory And Theme: Drafting Introductions And Conclusions -- Presenting a Snapshot of the Client's Story -- Introduction Drafting Tips -- Sample Introductions -- Introduction Checklist -- Asking for the Client's Desired Resolution -- Conclusion Drafting Tips -- Sample Conclusion -- Conclusion Checklist -- Cognitive Corner: Introductions and Conclusions -- Harnessing The Power Of Suggestion: Drafting The Statement Of Facts -- A Three-Step Process for Crafting the Statement of Facts -- Develop the Emerging Story -- Cast the Client's Character -- Cast Secondary Characters -- Select a Point of View, and Characterize the Conflict -- Focus on Facts, Not Opinions -- Include the Right Mix of Facts -- Soft-Sell Persuasive Techniques in the Statement of Facts -- Plot Headings -- Accentuation -- Be Flexible -- Be Strategic -- Repeat Key Facts -- Highlight Absences -- Be Detailed -- Executive Summaries -- Story Words -- Depict the Client's Character -- Show, Don't Tell -- Bonus Materials "A Little Something Extra" -- Tips to Jump-Start the Writing Process -- Organize the Facts -- Generate Story Words -- Draft Plot Headings First -- Avoid Duplicative Party Designations -- Pull Out That Highlighter -- Check the Story's Sound -- Substantiating The Client's Desired Resolution: The Argument Section -- Outlining the Client's Desired Resolution: Drafting Effective Point Headings -- Point Headings as Ethos-Generating Navigational Tools -- Point Heading Basics -- Drafting Persuasive Point Headings -- Make Smart Organizational Decisions -- Use a Drafting Template and the PACC Mnemonic Device -- Eliminate Redundancies -- Eliminate Excessive Detail -- Using Roadmaps to Streamline Multipart Arguments -- Roadmap Placement and Function -- Arguments Requiring Multiple Roadmaps -- Persuasively Identifying and Explaining the Status Quo -- Soft-Sell Persuasive Techniques for Identifying the Status Quo -- Persuasively Identifying the Status Quo: A Three-Step Drafting Process -- Start Objectively and Use the Theory and Theme -- Test for Accuracy and Tone -- Persuasive Explanations of the Status Quo -- Assertions Highlighting the Theory and Theme -- Preemptive Selection Strategies -- Strategic Use of Case Illustrations and Explanatory Parentheticals -- Utilize Soft-Sell Persuasive Techniques -- Persuasively Articulating the Conflict and Desired Resolution -- Make Smart Structural Decisions -- Substantiate the Desired Resolution -- Select Appropriate Reasoning Tools -- Effectively Use Policy-Based Reasoning -- Decide If You Need a Counterargument -- Persuasive Techniques Comparison Chart -- Storytelling At The Appellate Level: Understanding The Difference Between Trial And Appellate Briefs -- The Commonalities -- Understanding the Appellate Process: Standards of Review -- Understanding the Key Differences Between Trial and Appellate Briefs -- Subparagraph (1)-Corporate Disclosure Statement -- Subparagraph (2)-Table of Contents -- Subparagraph (3)-Table of Authorities -- Subparagraph (4)-Jurisdictional Statement -- Subparagraph (5)-Statement of the Issue Presented for Review -- Subparagraph (7)-Summary of the Argument -- Subparagraph (10)-Certificate of Compliance -- One More Thing -- Cognitive Corner: Appellate Briefs -- Intermission #2: Moving from Packaging to Revising -- Delivering A Cohesive Story Through Strong Editing: Hands-On Tips For Large-Scale And Small-Scale Revisions -- Editing Is Essential to Any Good Story -- The Emotional Side of Editing -- The Professional Costs of Not Editing -- Best Practices for Editing -- Checklists and Self-Assessment -- A Substantive Example -- A Style Example -- A Personalized Example -- Special Pointers to Boost the Power of Persuasion -- Reduce Nominalizations -- Don't Be So Intense! -- Cut, Cut, and Cut again -- Cognitive Corner: Editing -- Organizing, Practicing, And Delivering An Effective Oral Argument To Sell Your Story -- Oral Arguments at a Glance -- The Basics -- What to Expect -- Organizing Your Argument -- Integration of Theme -- Notebooks and Folders -- Practicing Your Argument -- Delivering Your Argument -- Forensics -- The Eyes Have It -- Listen Up -- Voice Control -- Questions, Anyone? -- The Most Common Mistakes -- "I can wing it!" -- "I wrote a good brief, so I will just take it up and read that!" -- "I am going to win by showing everyone I'm smarter than the judge!" -- Final Tips -- Look the Part -- Relax -- Be You -- Have Fun -- Cognitive Corner: Oral Argument -- Managing The Story: Developing Effective Time Management Skills -- The Importance of Time Management -- Effective Time Management Strategies -- Strategy #1: Make a Written Plan -- Determine the Net Completion Time -- Break the Assignment into Intermediate Tasks -- Devise a Strategy for Completing Intermediate Tasks -- Strategy #2: Develop an Accountability System -- Strategy #3: Visualize the Finish Line -- Modifying The Story For The Workplace: Guidelines For Strong Letters And Professional E-Mails -- What's Your Motivation? -- The Demand Letter -- E-mails in the Workplace -- Cover Letters -- A Couple of Caveats -- Take Time to Edit with Human Eyes -- Forever Is a Long, Long Time -- You Are Still a Professional -- Cognitive Corner: Letters and E-mails -- Sample 1: Sample Motion Brief in Opposition to Summary Judgment -- Sample 2: Sample Motion Brief in Support of Motion for Summary Judgment -- Appendix A: CREAC for Beginners: A Guide to Understanding the Mnemonic -- Appendix B: Side-by-Side Objective and Persuasive CREAC Comparison -- Appendix C: Side-by-Side Introduction Comparison -- Appendix D: Side-by-Side Statement of Facts Comparison -- Appendix E: Side-by-Side Status Quo Comparison -- Appendix F: Side-by-Side Policy Argument Comparison -- Appendix G: Sample Oral Argument Openings -- Purpose -- Audience -- Global Audience -- Tone -- Exercises -- Memos -- E-mail -- Checklist: Evaluating a Memo or E-mail -- Text Messages -- Checklist: Evaluating a Work-Related Text Message -- Business Letters -- Format -- Checklist: Evaluating a Business Letter -- Exercises -- Principles of Effective Visuals -- Tables -- Graphs -- Line Graphs -- Bar Graphs -- Charts -- Flow Charts -- Organizational Charts -- Gantt Charts -- Circle Charts -- Illustrations -- Photographs -- Drawings -- Diagrams -- Checklist: Evaluating a Visual -- Exercises -- Page Design -- Report Formats: Memo, Letter, and Booklet -- Types of Reports -- Incident Report -- Recommendation Report -- Progress Report -- Travel Report -- Checklist: Evaluating a Memo Report -- Exercises -- Checklist: Evaluating a Letter Report -- Checklist: Evaluating a Booklet Report -- Types of Summaries: Descriptive, Informative, and Evaluative -- Summarizing Written Sources -- Summarizing Oral Sources -- Checklist: Evaluating a Summary -- Exercises -- Fliers -- Checklist: Evaluating a Flier -- Brochures -- Checklist: Evaluating a Brochure -- Newsletters -- Checklist: Evaluating a Newsletter -- Web Sites -- Checklist: Evaluating a Web Site -- Exercises -- Instructions -- Procedure Descriptions -- Avoiding Liability -- Checklist: Evaluating Instructions and Procedure Descriptions -- Exercises -- Job Search -- Application Letter -- Resume

Note continued: Traditional Resume -- Scannable Resume -- Interview -- Follow-Up -- Checklist: Evaluating an Application Letter, Resume, and Follow-Up -- Exercises -- Preparation -- Preliminaries -- Rehearsal -- Delivery -- Introductions and Conclusions -- Vocal Factors -- Physical Factors -- Eye Contact -- Presentation Aids -- Enthusiasm -- Evaluation of a Presentation -- Checklist: Evaluating a Public Speaker -- Exercises -- Solicited Proposals -- Unsolicited Proposals -- Internal and External Proposals -- Formats of Proposals -- Objectives of Proposals -- Checklist: Evaluating a Proposal -- Exercises -- Identification and Evaluation of Sources -- Books -- Magazines -- Newspapers -- Academic Journals -- Web Sites -- Integration of Sources -- Summary -- Paraphrase -- Quotation -- Report Format -- Transmittal Document -- Title Page -- Abstract -- Table of Contents -- List of Illustrations -- Glossary -- Text -- Visuals -- Pagination -- Collaboration -- Documentation -- Bibliography -- Parenthetical Citations -- Checklist: Evaluating a Long Report -- Exercises.