The most important lesson law school never teaches -- Rainmakers study for the knowledge, not the grades -- Find a mentor -- The science of self-promotion: why authenticity matters -- Networking & the personal aspects of promoting yourself -- Make friends not contacts -- Find creative ways to connect -- Write it down -- Be creative with publishing -- Blogging in law school -- Broadcast yourself -- Raising your profile -- Be your own public relations firm -- Customize -- Investing for the long term -- Think of others -- Fueling the next generation of legal industry leaders.